The following article is all about how important is is to manage your brand. How many times have you gone to the web to look up a business and found that they do not have a website! And how does that effect the way you feel about them?
Consumers make buying decisions based on your visual image and customer reviews. So in addition to a stellar new website, you should ask for and include reviews to enhance your credibility.
Read AJ Agrawal’s article “Why Brand Management Will Be Crucial In 2016” to see why:
http://www.inc.com/aj-agrawal/why-brand-management-will-be-crucial-in-2016.html